Portfolio & Case studies

In line with Sage's privacy policy, the data cannot be shared publicly. However, I'm happy to walk through the projects only upon request.

SaaS web Product pages (re)design B2B (Easier Finding, Discovering & Buying)

As an experienced UX Strategist & Designer, in conversion team:

  • Helping Stakeholders to clarify their objectives and ensure being aligned with user needs
  • Optimizing the AI, Content, Design of the pages and user flow to increase the conversion rate without hurting SEO
  • Increase the user engagement through Price transparency and streamlining their discovering journey
  • Increase Brand trusting through higher visibility of value proposition 

Zion Quest (B2C) 

(Reinforce connectivity through creativity)

As design lead, I helped stakeholders define their objectives for this projects and clarify what problem is gonna be solved by Zion Quest. 

  • Materializing the main idea. 

  • Empathy and User journey mapping to find out the users pain points

  • Conducting Market research & Competitive analysis

  • Branding &  DS building

  • Wireframing & initial testing 

  • Prototyping

  • User testing

  • Handing off to developers

Olivia (B2C) 

(Productivity improvement in Women with ADHD)

  • Desktop research
  • User interview to find the problems
  • 5 WHY approach to find the root problems
  • User flow sketching
  • IA and user test
  • Branding & Design System Buidlding
  • Wireframe & user test
  • Prototyping and User testing
  • Handing off to developers

FuzzyFU 

(Improved accessibility for elderly users in the hotel booking process)

  • Conducting Heuristic Evaluation
  • User testing
  • User data analysis (qualitative and quantitative)
  • Implementing the results